Brazil's famous alcohol, cachaca, has finally hit India. The Brazilian tequila - Diva Cachaca - has been launched by Diva Distilleries and will be distributed by Aspri Spirits. Diva Cachaca's launch in India is not only well timed, but also well researched, claims the company which did an exhaustive study of the Asian market and finally decided to step into the continent through India.

How three international brands plan to compete with UB and SAB Miller.

A decision in this regard will be taken by the empowered committee of state finance ministers in its meeting on December 20.

The report released on Wednesday by two leading cancer research groups reviewed more than 7,000 studies published worldwide and found a convincing connection between excess fat and cancers of the esophagus, pancreas, colon and rectum, endometrium and kidney, along with breast cancer in post-menopausal women.

Automobile import increased to Rs 350.52 crore (Rs 3.5 billion) from Rs 197.75 crore (Rs 1.97 billion), while that of alcoholic beverages rose to Rs 41.78 crore (Rs 417.8 million) from Rs 31.45 crore (Rs 314.5 million), according to an official data.

Large cross sections of the financial sector employees are more conservative compared to the IT sector employees, says a new survey by the global consultancy CLSA Asia Pacific.

Picking up the consumer switch to healthier drinks, Nestle India is expanding its liquid milk portfolio with specially formulated milk for people who may be lactose-intolerant or diabetic.

A detailed list that coverse homonyms known to trip up non-native English speakers and writers. Don't miss it!

India's import of sensitive items went up by 11.6 per cent in the first quarter to Rs 4,877 crore (Rs 48.77 billion) from Rs 4,371 crore (Rs 43.71 billion) in the same period last year, led by a sharp rise in the import of edible oils.

The global wellness 'fever' has caught the fancy of luxury hotels in Bangalore, with many revamping their existing menus to serve up a healthy fare.

The excise authorities of some states are playing spoilsport by subjecting imported beverages to the same levies as the domestic drop without application of mind.

The US has hailed India's recent move to withdraw the additional duty on beer, wine and distilled spirits, saying it was a positive step.

It is estimated that somewhere between 18 and 20 billion 6 oz. cups of tea are drunk daily on our planet.

The European Union (EU), which wants India to reduce high import duties on wines, is facing a glut of the beverage at home and is taking steps to protect local producers from new rivals like Australia and the US.

Wine aficionados have taken heart from the news that the GoI has 'decided' to remove additional customs duties on imported alcoholic beverages from July.

Bartending is an art that also pays very well. A bar tender on an average earns anywhere between Rs 500,000 to Rs 900,000 in India.

Import duty on a business jet is merely 3 per cent, on a yacht 10 per cent, but it's 60 per cent on cars and a mind-boggling 213 per cent on one's favourite tipple.

Moderate consumption of alcohol everyday, especially wine, may be associated with an increase in life expectancy, according to researchers.

Cheer up, the coming Union Budget might just make your imported tipple more affordable - on a par with local booze.

Continuing with his acquisition juggernaut on foreign shores, liquor baron Vijay Mallya of United Breweries Group has now set his sights on New Zealand based company Independent Liquor Ltd.

Coca Cola has decided to add a punch of health to its India portfolio, possibly by early next year.

The Indian team will be accorded top-class security for their warm-up game against the WIPA Masters.

A Rajya Sabha member seeked a ban on Amir Khan starrer 'Mangal Pandey' alleging inaccurate portrayal of the hero of the 1857 revolution.